FIDE joins force with Motiva
Isn’t Women Chess’ Image already Sexist Enough?
Associating the already struggling image of women’s chess with a breast enlargement company might be well intended, but is a recipe for ridicule, wisecracks, derision and mockery. Could this be the end of women’s chess?
The Motiva Sponsorship of Women Chess
FIDE announces DISASTEROUS sponsorship for women’s chess!
When I first heard this news, I thought it was a joke. Why did I think this? Because I laughed. (I am certain that tens of thousands of others are also laughing.)
But alas, the news turns out that this is real.
Motiva is a very respected name in the business of breast augmentation and reconstruction. They are a world leader, doing something like 500 million dollars a year.
Motiva and FIDE have been hiding a little secret from the rest of the chess world. It turns out that Motiva has been organizing a women’s rapid tournament each year (since 2017) in St. Petersburg. (Note: do not mistake this for the annual Blondes vs Brunettes tournament organized in Moscow.)
Three such tournaments have been held so far, and I assume the pandemic explains why that last event was in 2019.
Motiva will now sponsor the upcoming Women’s Candidates Tournament, as well as the following Women’s World Championship.
Motiva CEO Jose Quiros making first move yesterday in Sitges
Why do I think this partnership is disasterous? It makes the image of women’s chess more LAUGHABLE than ever. It will become the butt of all sorts of nasty slapstick humor.
Chess already lacks visibility and prestige. Much of the world does not even know that there is ‘women’ chess and ‘men’ chess. And if you try to explain it to them, they will say that this is sexist (and it probably is!)
Now tell them about breast enlargement sponsorship empowering women chess players and try to keep a serious face.🙃
There are a lot of things that you can get away with in Moscow and St. Petersburg but these will not be able to fly below the radar in the west.
Just today, since Dvorkovich announced the partnership along with Motiva CEO Juan Jose Quiros, in Sitges, social media has been buzzing.