Today’s INSIGHT into the meaning of LIFE
The Fine Art of Persuasion

“If you’ve got them by the balls, their hearts and minds will follow.”–John Wayne (1907-1979). Some might think that John Wayne represented the American way of doing business. Direct, frank and true to his word.
Of course, the American way of doing things today has nothing to do with such noble principles, and probably the above citation could be ammended to ”If you’ve got them by the balls, then who cares about their hearts and minds!”