‘How do you make chess-reporting interesting for non-chess players?’
If you have the answer to that, then you are the person that a LOT of chess organizers have been looking for! Up to now, most big tournaments have online commentary and interviews aimed for those who are already hooked on the game. Some of them do it better than others, but NONE have been able to attract non-chess players for more than a few seconds.
Take a look at this video about a team tournament in Illinois. INTERESTING! There is something to be learned here…the video is not fancy, has no permanent host and does not try to push an agenda, BUT it’s message is clear and aimed for non-players in particular. AND , it works.
The TradeWise Chess Festival sees its premier tournament start later today. This annual tournament ALWAYS offers superb online commentary and reporting (perhaps the best in the tournament world), but this year tournament organizer Stuart Conquest is innovating with a youtube ‘The Day’s Play’ segment hosted by heart-throb Tania Sachdev. Plus the viewers can win prizes! Here is the first day’s report, and it is exceptionally well done.