I hadn’t seen this before but it is GOOD! And FUNNY! I especially like the Soviet-style ‘power to the people‘ marching music.
Essentially this is an advertisement for a Peruvian cement company, Cementos Lima. As the video makes clear, cement is–by nature–GREY, UNSEXY AND BORING! And so the company set out to find something to sponsor that was also GREY, UNSEXY AND BORING: