SPRAGGETT ON CHESS
”It was a holiday for the whole of Russia on 9 May but in the Astrakhan State Drama Theatre we witnessed the grand opening of the sixth stage of the FIDE Grand Prix. The ceremony was attended by President of the International Chess Federation Kirsan Ilyumzhinov and the Governor of Astrakhan Region Alexander Zhilkin.” (official website)
Yesterday was the opening ceremony of the FIDE Grand Prix tournament in the Astrqakhan Region. Below is the link to this tournament, and this week I will analyze some of the more interesting games played. But what struck me most of the official website of the organization were the pictures of the opening ceremony. In particular, the clever idea of using photogenic beauties to complement (contrast!?) an otherwise nerdy image of chess players .
Long shapely legs
Even Boris seems impressed!
What a smile!
You have to admit that even nerdy Ponomariov looks good standing beside a pretty woman!
THE FINE ART OF SELLING SPORTS WEAR
Umbro knows how to market sportswear! The apparel company has launched a new line of World Cup Soccer themed shirts (or “kits”) in honor of the seven nations that have won the title and they’ve gathered wives/girfriends/baby mammas of players from those national teams to model them – sans pants.
Commonly referred to as WAGs across the pond (Wives and Girlfriends of sportsmen – almost always in reference to football/soccer) these young women are the creme de la creme of babedom and certainly know how to look good wearing just a shirt, shoes and socks! These seven sexy women from all over the globe show young boys everywhere that winning the World Cup isn’t the only reason to become a professional soccer player!
The marketing strategy was inspired by retro Umbro ads like this one from the 1960s:
More about the collection From the Umbro web site: http://www.umbro.com/
SPRAGGETT ON CHESS